liberally and loudly setting us straight on what we apparently really really wanted. Victoria Adams in the role of Posh Spice, was more renowned for her razor sharp straight hair, short skirts and pursed lips than her dancing and singing, appearing slightly uncomfortable as her band mates enthusiastically cavorted and “zig-a-zig-aaad” across packed arena stages. By her own admission, although she had a burning ambition to perform and be famous, she never felt entirely at ease as a singer and at the time suffered from a lack of confidence.

One half of – and the driving force behind — “Brand Beckham”, Victoria married footballer David Beckham in a lavish ceremony in 1997, a year after their first son, Brooklyn was born. Although initially Victoria was the more successful, the tables Were then flipped as his career took off and hers waned after the collapse of the Spice Girls group.

Life post-Spice Girls hailed Victoria primarily as queen of the footballer WAGs, mother, designer brand clotheshorse and unenthusiastic solo pop star prone to the occasional dubious collaboration.

Bermuda tans in winter, OK Magazine spreads, constantly evolving hairstyles and expensive ‘his and hers’ outfits followed, as David and Victoria became so well established in the media spotlight that their every move, hairstyle and choice of Louboutins were scrutinized and commented on.

It is exactly this high-profile yet somewhat experimental phase of her life that makes Victoria and her latest meteoric rise to success so fascinating, Indeed there are those close to her who believe the world is only now beginning to see the real Victoria.

The woman she dreamed of becoming all those years ago in her bedroom in Goffs Oak. Speculation also abounds that her secret lies in the fact that this version of Victoria doesn’t necessarily “play nice’. Like other successful businesswomen of her generation, she appears detached and indifferent to what people and the media think of her, or if they even like her.

By the time the Beckhams were introducing their fourth child into the world, the Beckham clan had broken into the US market, with David playing for ‘soccer’ team LA Galaxy and Victoria befriending some of the city’s most influential celebrities, including Tom Cruise and Katie Holmes. America, where many British celebrities had failed to carve a niche, took to Victoria with open arms. Was it a fortuitous move, or maybe the next logical step of the Beckham story? As she launched her own denim label DVB Style in 2006, it was to become a turning point in both her burgeoning fashion career and her image.

As public perception began to shift, Victoria launched her first range of dresses in 2008 under her new label Victoria Beckham to critical acclaim and she graced the cover of British Vogue. Flattering, French-inspired designs made from luxury fabrics made up this inaugural spring/ summer dress collection and quickly gained a wide A-list following that included Cameron Diaz, Beyonce and Gwyneth Paltrow.

It’s now difficult to imagine that only a few years ago she was barred from one of Alexander McQueen’s catwalk shows, or to believe an oft-repeated rumor that Tom Ford had tried to stop her from wearing his Gucci collections. How things have changed. Nowadays it seems that Vicky from the Block can’t put a well-heeled foot wrong.

In person she conveys a personality vastly different to the ice-queen we see splashed across magazine covers. Although questions have been raised as to whether she is anything other than a face for the brand, she candidly admits that she cannot draw, coming to the industry from a different angle. In a recent interview with the New York Times she said “When I’m starting work on the collection, I just sit with my team and talk to them about what I like, what I find inspiring, what I’m desiring, what I want to wear, what I haven’t done before… I can draw, but badly, I think that’s okay. No one’s expecting me to do it the normal way.”

Keeping her tearn on a tight leash, all the decisions come from her, a self-diaqnosed “control freak’, and it has been this commitment to perfection that has ultimately won over her harshest critics, Where before her aloof persona was criticized heavily in the media, it appears to have finally found its place.

Her appeal lies with the fact that she understands what women want, focusing on the female form to bring out the best in it. As Alexandra Shulman, editor of British Vogue observes, “She takes conventional dresses and makes them stand out”.

By 2011 her collections were playing an established part in New York fashion week and the range had expanded from only dresses, to incorporate separates, luxury handbags, sunglasses and denims, and a more casual “sister-line” called Victoria, Victoria Beckham. The brand continues to grow, with husband David set to release a menswear range later this year, and Victoria a line of luxury nail varnishes for Nails Inc.

The real proof of her achievement though is in the figures, After opening her first boutique on Dover Street in London and the launch of her website in 2014, within just one year her sales had doubled to £30 million, and it was reported that Victoria Beckham was selling on average £83,000 worth of stock each day, Her label was awarded Designer Brand of the Year at the British Fashion Awards and she was crowned the UK’s most successful female entrepreneur of 2014.

Her current personal image also echoes her brand. Gone are the ostentatious Bermuda tans and bold color combinations. Her appearance now more closely reflects her simple code of “less is more”, often wearing her own collection at celebrity events to act as poster girl for her brand.

Media honey, or a savvy woman who has paved her way with determination, history has shown how often strong women are seen with a skeptical eye, There’s certainly no questioning her hard work and success, something to be admired in a world where “famous’ is fleeting. With 2015 promising to be a year of change for women throughout the world, Victoria has perhaps become a fitting representative for that iconic turn of phrase “girl power”, Or more specifically, if at first you don’t succeed, try, try and try again, and with enough dedication, you might just get there.

Go girl.